Using Old Technology to Win Product Battles

October 07 17:49 2012 Print This Article

Newer, quicker, more shiny – these are all factors that every item administrator wants their item to be. Our minds and hearts are loaded with item  when we see other items, in our area or not, that have the newest & biggest gadgets. Oh if only our item could have that awesome new technological advancement also. Hold on a instant, it changes out that our items might actually be more effective if they do not have that awesome new technology…

Life Assistance For Products
If we can get over that new technological advancement lust factor, then perhaps we can discuss rationally about this. It changes out that if you really want to help your business’s main point here, then what your item might really need is step-by-step advancement, not innovative advancement.

I’m not a dreamer – I know that VHS footage, typewriters, and CRT tvs are not going to be creating a rapid return soon. The severe, freezing truth is that the technological advancement that your item is depending on is gradually going to up and die one day. A item manager’s job is to recognize this and to create an effort to force that day off into the lengthy run as far as he / she probably can.

Harvard’s Dr. Jane Tripsas has researched just how this can be done. She considers that item professionals can perform to proactively handle the advancement endgame.

What this way for your item is that ongoing upgrades to boost the lifestyle of its technological advancement, particularly once you recognize just how eye-catching the returns on the old technological advancement are, can be a sensible company choice – and not actually a expression of narrow-mindedness of a item administrator who is reluctant to see the lengthy run.

Making The Technology Leap – Or Not
Ultimately a item manger is accountable for the achievements of his / her item. When it comes to the technological advancement that the item is develop using, the item manager’s #1 objective has to be to figure out methods to boost the lifestyle of the item while still ongoing to create a great deal of benefit.

As a new technological advancement comes on the landscape, the item administrator needs to keep the old item in existence lengthy enough that the organization can style, create, and release new items that contain the new technology. The key is to figuring out HOW to go about doing this.

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